Dynatrace. Riverbed. LogicMonitor.
Thousands of enterprises, from mid-market leaders to global giants, trust these platforms to power their IT operations. But software alone isn’t a strategy. in a B2C context, software is expected to simply work. In complex IT environments, it doesn’t. Without proper implementation and sustained adoption, even the most powerful platforms fail to deliver value. That’s why these vendors actively seek out, certify, and invest in partners like amasol, an MSP and consultancy specializing in observability for medium-sized and large organizations. They know that for a platform to deliver real value, it requires the deep domain expertise, localized support, and proactive management that only a specialized partner can provide.
A product alone is not a solution
Here is the fundamental reality that every major software vendor understands:
Selling a platform and delivering outcomes are two different things.
Dynatrace can build the world’s most sophisticated AI-driven observability engine but they cannot simultaneously be present in hundreds of enterprises across dozens of countries, understand each customer’s architecture, aligning each team, integrating with each unique environment while making their platform better. It would be unwise to try to do it all.
During Dynatrace’s fiscal fourth-quarter earnings call in 2025, CEO Rick McConnell highlighted the increasing importance of the company’s partner ecosystem, noting that partners now represent more than 70% of annual contract value (ACV). He also shared that 15 deals exceeding $1 million in ACV were closed during the quarter, with partners involved in 14 of them.
Vendors build the engine. Partners like amasol make it run in the real world.
Six reasons vendors partner with MSPs
1. Adoption: selling is not the same as succeeding
A vendor’s job is complete when the contract is signed. A partner’s job is just beginning. Software platforms generate renewal revenue only when customers are actually using them effectively, otherwise they will stop renewing and get something else. A Dynatrace deployment that sits half configured and generating alert noise that nobody acts on is an unhappy customer waiting for the contract to end.
MSPs like amasol close the gap between deployment and genuine adoption. We train teams. We build the operating workflows that turn raw platform data into decisions. We tune, refine, and iterate until the customer is genuinely happy and getting the value they bought. This is not a one time occurrence because we understand that their environment changes constantly.
Smart vendors such as Dynatrace, Riverbed, and LogicMonitor recognize this and support partners like amasol because we drive adoption, not just installation.
2. Implementation: a platform still needs to be made to work
Riverbed IT cost asset reduction is an amazing tool. To be able to monitor assets in real time and replace when needed rather than a fixed date no matter if the asset still works is a game changer. LogicMonitor hybrid monitoring platform is incredibly powerful and needed as many enterprises are slowly shifting to the cloud. Dynatrace’s AI-driven observability is the best in class.
None of them arrive pre configured for your environment. Out of the box dashboards and default configurations are only a baseline not a solution. Organizations must determine which service to instrument, how to define SLOs, how to integrate with existing ITSM and alerting tools, which teams own which alerts, and how to handle dozens of edge cases that emerge in any complex production environment.
This implementation requires expertise, time, and deep familiarity with both the platform and the customer’s environment. MSPs like amasol do this professionally at scale across many customers’ environments. We have done it enough times to know what works, what fails, and how to move efficiently without cutting any corners.
Vendors depend on partners to turn deployment into successes because a failed implementation reflects on the product, not just the partner.
3. Consolidation: who owns the full picture
Applications depend on networks. Infrastructure failures cascade into application failures. A network degradation event detected by Riverbed needs to be correlated with application performance data in Dynatrace and infrastructure metrics in LogicMonitor before anyone can understand what is actually happening and who is responsible.
No single vendor owns this full picture. And no vendor should pressure a customer to abandon a platform that is working for them just to consolidate everything under one roof.
In reality, consolidation for its own sake often leads to overbuying functionality, duplicated capabilities, and unnecessary cost. Most enterprises do not need more tools, they need the right combination of tools used efficiently.
amasol is vendor agnostic by design. We sit above the individual platforms and focus on the customer’s operational outcomes. We build the integration layer, the correlation logic, and the operating model that makes the whole system coherent while ensuring only the necessary components are used and properly utilized. This is about right-sizing the toolset, avoiding waste, and maximizing value from existing investments. This is a role vendors structurally cannot play for themselves. They need partners who will.
4. Trust: customers buy from people they know
Enterprise technology decisions in the DACH region are rarely made on pure technical merit. They are made on the basis of trust, relationship, and track record.
amasol has worked with half of Germany’s DAX-listed companies. We have relationships with Deutsche Telekom, Volkswagen Financial Services, Generali, and many others built over years of delivered work. When we recommend a platform, our customers listen, because they know we put their interests above any particular license sale.
We are also direct about cost. Observability is expensive. We actively work to optimize spend and ensure every euro delivers value. If that means combining components from multiple vendors to avoid paying for functionality a customer does not need, that is what we recommend. Long-term relationships are built on honest advice, not on inflating a deal.
Vendors understand that a recommendation from a trusted partner carries more weight than any marketing campaign. The partner’s credibility becomes the vendor’s fastest path to a decision. That is why Dynatrace, Riverbed, and LogicMonitor invest in their partner network, not simply to extend sales reach, but to work with the trust partners like amasol have built over decades.
5. Reach: you cannot be everywhere
Dynatrace, Riverbed, and LogicMonitor are headquartered in the United States and they all have global ambitions. However, enterprise IT does not operate in a single language, time zone, and regulatory environment. A German car manufacturer, an Austrian railway, or a Swiss bank doesn’t simply need the software, they need a partner who understands their market, language, procurement processes, IT culture, and compliance requirements.
amasol has spent 25+ years embedded in the DACH region. We know how DAX listed companies make technology decisions. We understand the regulatory environment that shapes how DACH financial institutions operate. We have relationships built over decades with the people who actually run enterprise IT.
For an American vendor looking to grow in Europe, the local presence of amasol is not simply nice to have. It is the difference between winning and losing a market.
6. Skill gaps: the market cannot train engineers fast enough
Giving someone a powerful tool does not solve the problem. It’s like a large retailer such as REWE buying a fleet of fully loaded long-haul trucks but not having trained drivers to operate them. Sure they own the assets, but they cannot move goods safely or efficiently. Delays, disruption, and costly downtime are inevitable. Most organizations find themselves in exactly that position with observability platforms.
The complexity of modern enterprise environments, hybrid cloud, microservices, multi-vendor stacks, constantly shifting dependencies means that deep observability expertise is rare and expensive. Most organizations cannot hire their way into it.
amasol carries that expertise across every engagement we take on. When a customer needs an observability architect, a platform integration specialist, or someone who has seen a particular failure pattern before, they access that through us without having to recruit, train, and retain that person themselves.
For vendors, this matters. Their platform’s reputation depends on customers being able to use it well. Partners who provide that expertise protect the vendor’s brand as much as they serve the customer.
What this means in practice
The relationship between a vendor and a partner like amasol is not one-directional. Vendors bring world-class technology, continuous innovation, and global infrastructure. Partners bring local presence, implementation expertise, cross-platform integration, and customer relationships. Together, they deliver what enterprise customers actually need.
When Volkswagen Financial Services needed to move from fragmented monitoring to a coherent observability strategy, they didn’t just need Dynatrace. They needed amasol to design the architecture, align the teams, and build the Monitoring Center of Excellence that made the platform deliver results.
When Schenker needed user experience monitoring and application performance management across their global freight operations, they needed platform capability and a partner with the expertise to make it work in their environment without overwhelming their internal teams.
Technology creates the possibility. Execution creates the outcome. If you want both, talk to us.
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